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    January-2012  


Sample Newsletter

  Friday, May 20, 2011 Ideas Tips and Advice for Small Businesses
Our Top Stories This Issue:
Sales Marketing Icon Beware, IRS Small Business Audits Up
The IRS has scaled up efforts to scrutinize small businesses. Experts offer advice to avoid intimidation and survive IRS scrutiny.
Healthcare Icon Consumers Are Into ‘Greenness,’ But Some Have Their Doubts
Survey may give marketers clues as to where to bolster their ‘green’ message.
Home Based Business Icon Customers Who Resist E-Mailed Sales Pitches May Welcome Electronic Greeting Cards
Florida firm offers small-business platform to schedule subtle marketing tool.
Operations Technology Icon Expert Offers Advice on Launching an mCommerce Service
The mobile world has its own technical standards and terms so launching a mobile commerce service can be daunting.
Accounting Icon

Failure to Properly Manage Internal Documents Can Cause Trouble
Knowing which documents to keep and which can be destroyed avoids IRS problems.

Accounting Icon Developing Employees’ Trust Is Key to Excellent Performance
Maximum effort by employees can only be obtained through trust in leadership.
CEO Owners Icon

Women Entrepreneurs Have Unique Characteristics to Fuel Success
Despite valuable assets, women business leaders also have some limitations.

HR Admin Small Business Innovation, Growth Come From Seeing More Of What Is Around
A ‘disruptive’ adviser challenges clients to look harder for inspiration.

Current Update

Experts report small businesses face increased scruitiny from the IRS. Two offer suggestions and hints to survive an IRS audit.

One approach to successfully growing a small business is to try and identify a need and fill it. This is what one Florida entrepreneur did. See his answer here.

But if you think "selling green" is the best answer, take a look at what a recent survey found.

Women have a unique set of attributes that enable them to succeed, but one also warns of about others that hold them back. See what one successful woman says.

Keeping records and information is a bothersome but important part of managing a successful small business.  Here are some "do's" and "don't's" of proper record management.

More valuable tips and suggestions are available at www.2sbdigest.com/current-issue.

ASK THE EXPERT:

In these uncertain times, how can a small business leader keep growing the enterprise?

Try to gain inspiration in your own life and in business.  If people in business can give themselves permission to hunt and gather ideas and inspiration, all that they’ve gathered will gel into greater solutions, renewed energy and purpose.” 

— John Stevanovich, Phrophet Consulting.
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